![]() ![]() These showrooms serve as a physical catalog of furniture that can later be picked up. However, before actually getting to buy anything, she has to go through multiple showrooms. We’re pretty sure that Sally has one or two things in mind that she needs to buy. Upon entering the store, Sally is greeted by the store staff and provided with a signature blue shopping bag. In case you haven’t yet had the pleasure to pay IKEA a visit, let’s try to paint a picture of what the experience looks like, using our imaginary friend (customer persona) named Sally. ![]() Not your typical point A to point B trip, right? There’s a good reason for that. ![]()
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AuthorWrite something about yourself. No need to be fancy, just an overview. Archives
February 2023
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